Apple ARG: the Ultimate RDF
Can’t you see it now? Apple, the purveyors of the Reality Distortion Field, starting their own Alternate Reality Game? Clues are seeded early on, and truth is revealed at a Macworld keynote. It would totally work, wouldn’t it?
Well, people are playing it already, as we do every year in the lead up to the Stevenote (which is tomorrow). But wouldn’t it benefit Apple to actually design that experience, instead of leaving it up to the players? Or maybe they do … (cue creepy music)